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I have seen strategy maps that list strategic objectives only, while other examples also include measures and initiatives as well.
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In my experience, most maps just have objectives and themes on them. That is because they are trying to be broadly communicated both within the organization and outside of the organization. Putting measures and initiatives on a map usually makes it so that you cannot communicate it outside of the team that is working on it. Sometimes in larger organizations, where the map has been cascaded throughout the organization, they are using different measures and initiatives, depending on where they are in the organization. So it doesn't always work internally either. That being said, if you have a very simple map (10 objectives or less), sometimes some additional information, like measures and initiatives does help. |
